ABOUT

Expertise in Game Analytics and Game User Research

User Research

GAME USER RESEARCH/PSYCHOLOGY OF PLAY 

We have experience in Game User Research, User Research, and working with advanced methods including eye tracking and physiological sensors.

Analytics

GAME DATA SCIENCE

Our co-founders published the first book on Game Analytics (2013) and the first text book on Game Data Science. See the new Game Data Science website.

Mixed Methods

HUMAN-IN-THE-LOOP MACHINE LEARNING AND VISUALIZATION

Over the last 20 years we developed visualization systems that can unpack human behavior within game and mobile applications.

Meet Our Team

Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 

MAGY SEIF EL-NASR

CO-FOUNDER

Magy Seif El-Nasr is a professor at University of California at Santa Cruz as well as co-Founder of Ivuedata. She has extensive knowledge of game user research and game analytics. She published over 150 papers on the subject of game science and research. She is one of the pioneers of the game research field. Her book (co-authors with Dr. Drachen and Dr. Canossa) Game Analytics was the first book on the topic and received over 190,000 downloads. She has received several awards and recognition within the game research community, notably: four Best Paper Awards and one honorable mention. She was named as a HEVGA (Higher Education Video Game Alliance) Fellow for her work and leadership within the field.

ISLAM NASHAAT

CO-FOUNDER AND FINANCE CHIEF OFFICER 

 Islam Nashaat is co-founder of Ivuedata. Islam has extensive experience and knowledge in management and business. He founded and sold his first business in the food industry in 2016. He is interested in the use of data and artificial intelligence techniques to help design better products.

ALESSANDRO CANOSSA

CO-FOUNDER 

Alessandro Canossa has extensive experience in game analytics. He led the analytics team at Ubisoft leading several great case studies and methods innovations, which he presented on at Game Developers Conference (see his talk) as well as other conferences. In addition to being the co-founder of Ivuedata along with Islam and Magy, he is also an associate professor in the Institute of Visual Design at the Royal Danish Academy of Fine Arts Schools of Architecture, Design, and Conservation; and serves as Czar of Player Experience at modl.ai

ERICA KLEINMAN

 SUMMONER OF USER INSIGHTS 

Erica is a Ph.D. student working as a research assistant at the GUII Lab at UCSC! “I played my first video games at a young age, and they were always a part of my life but became much more important to me in college. There, in the fluorescent lighting of a generously sized dorm room, friendships were forged by the fires of fetch quests and boss fights. Since then, I have become fascinated with how players experience games and have chosen to pursue a Ph.D. that allows me to study that player experience in detail. These days you can find me in the GUII lab at UC Santa Cruz, researching the role of data in the process of learning and mastering gameplay, both in esports and beyond.”

MAGY SEIF EL-NASR

CO-FOUNDER

Magy Seif El-Nasr is a professor at University of California at Santa Cruz as well as co-Founder of Ivuedata. She has extensive knowledge of game user research and game analytics. She published over 150 papers on the subject of game science and research. She is one of the pioneers of the game research field. Her book (co-authors with Dr. Drachen and Dr. Canossa) Game Analytics was the first book on the topic and received over 190,000 downloads. She has received several awards and recognition within the game research community, notably: four Best Paper Awards and one honorable mention. She was named as a HEVGA (Higher Education Video Game Alliance) Fellow for her work and leadership within the field.
ISLAM NASHAAT

CO-FOUNDER AND FINANCE CHIEF OFFICER

Islam Nashaat is co-founder of Ivuedata. Islam has extensive experience and knowledge in management and business. He founded and sold his first business in the food industry in 2016. He is interested in the use of data and artificial intelligence techniques to help design better products.
ALESSANDRO CANOSSA

CO-FOUNDER

Alessandro Canossa has extensive experience in game analytics. He led the analytics team at Ubisoft leading several great case studies and methods innovations, which he presented on at Game Developers Conference (see his talk) as well as other conferences. In addition to being the co-founder of Ivuedata along with Islam and Magy, he is also an associate professor in the Institute of Visual Design at the Royal Danish Academy of Fine Arts Schools of Architecture, Design, and Conservation; and serves as Czar of Player Experience at modl.ai.
ERICA KLEINMAN

SUMMONER OF USER INSIGHTS

Erica is a Ph.D. student working as a research assistant at the GUII Lab at UCSC! “I played my first video games at a young age, and they were always a part of my life but became much more important to me in college. There, in the fluorescent lighting of a generously sized dorm room, friendships were forged by the fires of fetch quests and boss fights. Since then, I have become fascinated with how players experience games and have chosen to pursue a Ph.D. that allows me to study that player experience in detail. These days you can find me in the GUII lab at UC Santa Cruz, researching the role of data in the process of learning and mastering gameplay, both in esports and beyond.”

Contact Us

CASE STUDIES

Design through data and tested methods

CASE STUDIES

Design through data and tested methods

Ivuedata – info@ivuedata.com | +1 508-405-7209 – Proudly Elwood
Ivuedata info@ivuedata.com |+1 508-405-7209
Proudly Elwood